The Road Trip Project
European Commission / 2018
What’s Europe all about? The European Commission (Directorate General for Regional and Urban Policy) wanted to provide young Europeans with the opportunity to experience first-hand what the EU stands for and what it does on the ground.
Manythink teamed up with 20Something to create the concept, graphic identity and collaterals, develop the website, social media strategy, field operations, and related events, and gave life to the Road Trip Project - a journey throughout Europe and its people.
Thanks to the Road Trip Project, selected travellers explored a variety of projects and initiatives enabled by the EU and shared their journey with like-minded people on social media, building an authentic online community.