For Thermo King, a world leader in mobile refrigeration solutions, Manythink has created a series of advertising and communication concepts that while specifically tailored to the product being advertised, maintain visual and textual coherence among different concepts.

Each project started with a briefing from the Product Manager, followed by an internal brainstorming session involving our project manager, copywriter, and the graphic design team. The first drafts were then submitted to the client and, depending on the initial reaction, were either refined or finalised. Nearly 50% of the concepts succeeded without revision.