Basic Chemicals - Building Blocks campaign

Communication Design Art Direction, Content management, Identity Design, Motion & Video Design

The concept centered around the idea of construction, highlighting that basic chemicals serve as the foundational elements of the entire chemical industry. To illustrate this, the well-recognized symbol of a square was employed to depict the various chemical building blocks. 
Consequently, the Mendeleev table was utilized, with lines and dots representing the connections between the fundamental molecules.



ExxonMobil Chemical