Thermo King SoluTrans - Lyon

Booth Design Art Direction, Content management, Scenography Design, Motion & Video Design, Presentation design, Field Services

Thermo King’s “E-Zone” presents electric alternatives to traditional transport refrigeration solutions and the company’s unwavering commitment to a clean, quiet, and high-performance cold chain.
A bold statement, « Together we can change the world ».

MANYTHINK, as the concept designer, envisioned a light stand design that emphasizes the "all electric" commitment of Thermo King. Featuring LED lines surrounding the units, mirroring on the glossy floor, they guide you through an electric world, intersecting like a drive through the city and suburbs. LED walls add dynamic movement, capturing the essence of refrigeration transport. Enter the e-Zone and change the world!


Thermo King


Photograph copyright: Nathan Van Gelder