UNI, le jeu

Communication Design

For the European Commission’s DG Regio (Directorate General for Regional Policy), MANYTHINK developed UNI, a collaborative game aimed at a young audience aged 10 to 18. It explains regional cohesion policy in a fun and easy to understand way. 

The project included the creation of the game and its 6 main characters and avatars, the design of the game box, the design and development of the website supporting the game, and an interactive event using an iPad application to promote the game. 

To help their region develop and grow, each team must overcome challenges. As each team represents a region of Europe with its strengths and weaknesses, the game itself is best played within a school or organisation. Importantly, no region wins the game until all regions have achieved their goals.


European Commission